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April/May,
2001



Boutique Spotlight:
Cusano Cigars: Corojo with Mojo
By Joseph Finora
The cigar industry lately resembles the popular television game show, Survivor. Those who are on the island today may not be there the next time we tune in. But all rules - including the rules of the jungle - have an exception. Tiny Cusano Cigars is a quiet survivor that's making noise with its newest generation of cigars.
Retail Strategies:
Cigarette Merchandising: Targeting Point of Sale

Stringent marketing restrictions in the cigarette category has place greater importance on point-of-purchase merchandising. At R.J. Reynolds, display designer Bob Johnson pushes the boundaries in creating in-store POS excitement.
Manufacturers:
LA LUNA Cigars
By Dale Scott
La Luna Cigars, battered by the volatility of the cigar industry, has humbly started over. The brand and the company is finally rebounded, a testament to its founder, a dedicated staff, and a core following of consumers.
Import and Sales Report:
Premium Cigars Take a 22% Hit in 2000
By E. Edward Hoyt III, Editor
Imports continued to slide last year, accelerating a three-year trend.






Gifts and Accessories for Cigar, Pipe, and Cigarette Smokers


"Reading Between the Lines"
by E. Edward Hoyt III



What's Happening and Where in the Tobacco Industry


Trends and Trendsetters in Specialty Tobacco Retailing


Products and News from the Pipe World


Tobacco Products and Industry Promotions


SMOKESHOP (ISSN 0146-9266), established in 1970, is published bi-monthly by Lockwood Trade Journal Co., Inc., 26 Broadway, Floor 9M, New York, NY 10004 USA. Copyright © 1998 by Lockwood Trade Journal Co. Inc. HTML production and copyright © 1999-2001 by Keys Technologies. All rights reserved.