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April./May
2002

Find a Tobacconist near you!
TOBACCO INDUSTRY NEWS

Over $25,000 in Cash and Prizes to be Awarded in
5th Annual Natural American Spirit Retailer of the Year Contest


Santa Fe Natural Tobacco Company has announced its 5th annual Natural American Spirit Retailer of the Year Contest. Tobacco retailers can win up to $5,000 by creating the best "Natural American Spirit Display or Promotion" and showcasing it between June 1 and June 30, 2002. As an added incentive, all entrants will receive a Handheld Color TV ($90 retail value) just for participating.

"The contest continues to grow and get more exciting," said Dan Miller, marketing promotions manager for Santa Fe Natural Tobacco Company. "Each year we are really impressed by the imaginative displays and creative promotions that our retailers construct."

To enter, retailers must create a Natural American Spirit display or promotion, showcase it during the contest period, and submit an entry form along with a written description and color photographs of their entry. All entries must be postmarked by August 1, 2002 and received no later than August 14, 2002. Winners will be notified on or before September 15, 2002. Entries will be judged on the basis of:

  1. 1) originality and creativity,
  2. 2) overall size and visual appearance, and
  3. 3) the potential to increase Natural American Spirit sales.
One of last year's grand prize winners, Smoker Friendly #308, ssoula, MT, received $5,000 for creating what they called "the worlds largest carton of natural American Spirit." Store manager, Mari Griffith, said that once the word got out, people came from all over to see the display - which stood more than seven feet tall !

Other participants noted that, by participating in the contest, they have realized success beyond just the cash and prizes awarded. "Our sales not only increased, they doubled," said first prize winner Jason Riddle of Stash Box Pipes and Tobacco, Dallas, TX.

For more information about Natural American Spirit Cigarettes America's Best Cigarette -- or the Natural American Spirit Retailer of the Year 2002 Contest, please call toll-free 1 (800) 982-7454.


THEO RUDMAN Cigar Auction open for bids until May 29th

Don't miss this Auction of special items from the private collection of THEO RUDMAN, famous cigar author and aficionado! Many of the items to be auctioned have come from Theo's personal extensive wine cellar and cigar humidor, as well as from companies all over the world. Auction items are available for viewing at www.theorudman.com/Benefit.htm. Deadline: Wednesday, May 29, 2002.

Agio Selects Ashton for U.S. Distribution

Philadelphia - Ashton Distributors, Inc. and Agio Cigar Co. announced an exclusive distribution agreement that provides Ashton with the popular line of Agio and Panter products in the U.S. Widely recognized and highly regarded, Agio and Panter's line of small cigars is very timely addition for Ashton. According to the Cigar Association of America, small cigar imports into the U.S. increased dramatically last year.

"The appointment of Ashton will strengthen our field presence and provide a high level of customer service," said Ad Wintermans, president, Agio Cigar Co. "We are confident that the Ashton team will carry the Agio and Panter brands to a higher level of distribution."

Ashton will handle sales through its national sales force. The agreement became effective on February 18, 2002.

Rob Levin, president, Ashton Distributors, said Agio has a strong product line-up in the U.S., and said its "extensive product offerings of small cigars should harmonize extremely well with Ashton." Headquartered in Duizel, Holland, Agio Cigar Co. was founded in 1904 and is a major family-owned cigar manufacturer, producing 700 million cigars per year and employing 3,000 people. The company maintains cigar manufacturing and processing plants in the Netherlands, Belgium, Sri Lanka, and the Dominican Republic. Agio markets its products in more than 100 countries.

Ashton Distributors is the exclusive worldwide distributor of Ashton premium hand-rolled cigars and accessories and is also the exclusive U.S. distributor of Peterson Pipes of Dublin. Based in Philadelphia, Penn., Ashton is a wholly- owned subsidiary of Holt's Cigar Holding, Inc.


Tabacalera Perdomo Expands Distribution to Israel

Miami Lakes, FL - Tabacalera Perdomo has appointed Zfania Barzilay Ltd. as the exclusive distributors of Perdomo cigars in Israel.

"In the short time that we have distributed Perdomo cigars, we have see the traditional Cuban cigar smoker naturally gravitate to Perdomo," said Yeruhan Barzilay, director of marketing, Zfania Barzily, Ltd. "Israel and its people are ready for a top quality, consistent line of cigars like Perdomo."

Tabacalera Perdomo officially celebrated its entry into the Israeli market with a series of events, held from February 15 - March 15, 2002. Perdomo hosted cigar rolling demonstrations, cigar dinners, and a number of black tie events culminating in what it called "the most prestigious cigar launch in Israel."

"As we have done in other European countries, I once again welcome and enjoy the challenge of going head-to-head with Cuban cigars," said George Sosa, director of sales for Tabacalera Perdomo.

"The finest cigars in the world are made by Cubans," said Nick Perdomo, president of Tabacalera Perdomo. "Unfortunately, none of us live in Cuba anymore. I feel that the significant decrease in quality of Cuban cigars, as well as the outstanding taste, quality, and increased popularity of Nicaraguan cigars, has left the door open for our company to gain new Perdomo cigar enthusiasts in Europe and throughout the world. We are very pleased to extend our cigar lines into Israel."

Tabacalera Perdomo S.A., is a closely held, family-run firm with headquarters in Miami Lakes, Fla. and manufacturing operations in Estel’, Nicaragua. Its brands include La Tradicion Cabinet Series Perdomo Reserve, Perdomo2, Dos Rios, and Tabacalera Perdomo Estate Seleccion.


U.S. Tobacco Subsidiaries, Former Executive
Hit with $42 Million Breach of Contract Verdict


Miami - Miami jurors awarded $42 million in damages to Miami Cigar & Co., after finding against three subsidiaries of Greenwich, Conn.-based U.S. Tobacco and a former executive on breach of contract and other claims relating to the distribution of premium cigars.

The jury awarded $8.5 million in punitive damages to Miami Cigar & Co. and $34 million in compensatory damages.

Miami Cigar filed suit in 1999 against U.S. Tobacco, its subsidiaries U.S. Tobacco International, U.S. Cigar Sales, Stimson Lane, Ltd., and James McNeill, formerly the president of U.S. Tobacco International, alleging that the U.S. Tobacco defendants committed fraud, conspiracy, theft of trade secrets, and breach of contract in connection with Miami Cigar's contract to distribute U.S. Tobacco cigars in 49 U.S. states.

"We are of course disappointed by the jury's verdict. We believe that the plaintiff failed to prove its case and we plan to pursue post-trial remedies and, if necessary, to appeal," said Richard H. Verheij, UST executive vice president and general counsel.

U.S. Cigar Sales Inc., a unit of UST Inc., is a manufacturer and marketer of premium cigar brands including Don Tomas, Don Tomas Dominican Selection, Astral, and Astral Talanga Valley Selection.


Lorillard Tobacco Sues American Legacy Foundation
Breaches of Master Settlement Agreement Cited


Richmond, VA - Vector Group Ltd. announced that it has entered into a definitive agreement with Greensboro, NC - Lorillard Tobacco Co. filed suit in Superior Court in Wake County, N.C. against the American Legacy Foundation (ALF), accusing the group of repeatedly and materially breaching the Master Settlement Agreement (MSA) between Lorillard and other tobacco companies and 46 states.

The suit accuses the ALF of engaging in a campaign of vilification against tobacco companies and its employees -- a clear violation of the Master Settlement Agreement reached in 1998. The MSA created the ALF to educate the public about "the addictiveness, health effects, and social costs related to the use of tobacco products." The MSA specifically prohibits "vilifying" or personally attacking tobacco companies and their employees.

In the complaint, Lorillard accuses the American Legacy Foundation of violating the vilification clause of the MSA. Criminal acts alleged include the group's practice of sending harassing and vulgar e-mails to Lorillard and its employees and making false and misleading statements about the company's products.


Phillips & King Challenges NY Import Law

New York - California-based cigarette importer Phillips & King International Inc. has sued to overturn a New York law barring shipment of cigarettes into the state from manufacturers that didn't participate in the 1998 tobacco settlement.

The lawsuit, filed in Manhattan federal court, said the $206 billion settlement between 46 U.S. states and cigarette makers including Philip Morris Cos., gives states an incentive to clamp down on small tobacco companies, such as the plaintiff, Phillips & King

The states, which receive billions of dollars a year from the settlement, have enacted laws to preserve those payments, which are tied to the number of cigarettes sold by the major cigarette makers, the suit said.

"The defendants have a vested interest in assuring that the [major cigarette makers] sell enough cigarettes to meet these base volume quotas," the suit says.

Phillips & King alleges that New York and the other 45 states in the settlement have joined in a "cartel" with the major tobacco companies, including Philip Morris, Loews Corp., R.J. Reynolds Tobacco Holdings Inc., and Vector Group Ltd. The suit seeks class-action status on behalf of all U.S. firms that import cigarettes from manufacturers who didn't take part in the settlement.

Phillips & King is a subsidiary of The Havana Group Inc., a North Canton, Ohio-based retailer of cigarette kits, pipes, cigars and smoking accessories.



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