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April 1998
Volume 25
Number 2

YESTERDAY'S NEWS FROM LOCKWOOD'S PRESS VAULTS

15 Years Ago
Billy's Back for Captain Black
After two seasons of promoting Captain Black pipe tobacco, New York Yankee manager Billy Martin is back with a new television commercial, in 10 and 30 second versions, which will be seen in over 40 million households and generate over 400 million viewer responses in 1983.
SMOKESHOP, June, 1983


25 Years Ago
A Danish Love Story for MacBaren's
In the middle of Copenhagen, a beautiful Danish girl picks up the scent of MacBaren's Danish tobacco, recognizes it, and pursues an old (pipe smoking) lover through the streets. We hear her romantic memories and are caught up in moving music. It's a mini-movie where girl catches boy because of MacBaren's, "The Unforgettable Tobacco." This is the scenario for a 30-second TV spot for the new MacBaren's Tobacco in pouches.
SMOKESHOP, Spring, 1973


30 Years Ago
Exotic Note...
In order to dramatize a promotion of its Muriel Senators, the Consolidated Cigar Corporation recently enlisted the services of Morocco, an exotic dancer, for a personal appearance on the event of a press conference held in New York.
Tobacco, March 2, 1968


50 Years Ago
BeIgian King, Leopold III, Learns Cigar Trade
HAVANA, CUBA - His Majesty, King Leopold III, of Belgium, is wintering in Havana. So he visited the Partagas factory, and is here shown learning the mysteries of rolling a genuine Havana cigar. The King is accompanied by his wife, H. H. Princess de Rethy, and his son, H. H. Prince Badouin, and Rafael Cifuentes, of Partagas.
TOBACCO, March 4, 1948

75 Years Ago
Retailer Has Fun With Classified Ads
An Indiana tobacco merchant studied the different kinds of advertising and their pulling potency. He was surprised at the apparent popularity and drawing power of the classified ads, so he decided to try it. He made use of the many different captions to be found, such as Wanted, For Sale, Exchange, Vacant, Found, Help Wanted, Business Personal, and Financial. Some of the copy used in his advertising:

    Help Wanted: Assistance in clearing out odds and ends on our special bargain counter. Good savings in cash offered to all who assist. Many smoking needs will be found on this counter.
    Vacant: We have several hundred empty pipes waiting for smokers to-fill them and enjoy undreamed-of pleasures in smoking them. Prices are just right.
    Found: A way for every smoker to smoke in his own home without arousing the displeasure of others. Buy a Sir Walter Scott 10c cigar and your tobacco troubles at home will cease.
Tobacco, April 12, 1923


100 Years Ago
Note and Comment
Few who see the bright-faced young dealer at the cigar stand in the County Court House, Kansas City, will credit that he is the son of Jesse James, the once famous bandit, but such is the case, and such is the chance given in this country, alone of all others in the world, to build up a personal reputation unshadowed by the record of the father. Everyone will wish him luck.
Tobacco, March 4, 1898