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June,
2008

TOBACCO PRODUCTS & MANUFACTURERS PROMOTIONS

Reyes Family Cigars Launches Premier, Classic Lines

Reyes Family Cigars, the Honduran-based manufacturer of Puros Indios and Cuba Aliados brands, has announced two release of two new cigar lines: the Reyes Family Premier and the Reyes Family Classic.

With a Ecuadoran Sumatra maduro wrapper, Condega binder, and Jalapa filler, the Reyes Family Premier is a medium-bodied cigar with a “full-flavored and balanced” blend, according to the manufacturer. It will be available in five sizes - Corona, Robusto, Toro, Gordo, and Perfecto - presented in boxes of 20 and will retail between $6 and $9 per stick.

The Reyes Family Classic uses a natural Ecuadoran Sumatra wrapper and Nicaraguan, Brazilian, and Dominican tobaccos for the binder and filler to create a mild- to medium-bodied cigar. Available in boxes of 40 and in four sizes, Robusto, Toro, Bronco, and Churchill, it will cost $4.50 to $6.

“These are the first two blends which I have personally worked on, with the help and blessing of my grandfather, Rolando Reyes Sr.,” says company president Carlos Diez, who describes the affordable new blends as a “new direction” for the company.

Reyes Family Cigars, Miami, Fla., Toll-free: (800) 992-4427, Tel: (305) 644-1116, Fax: (305) 649-5154.


Adan y Eva, Emilio Reyes Collection Samplers New from Eden’s Gate

Eden’s Gate Cigars, the exclusive U.S. distributor of handmade cigars from Dominican Republic cigar maker Flor de los Reyes, is rolling out two new lines of sampler packs.

The first sampler contains three Adan y Eva Robusto XO (5 x 50) cigars, either in Natural, Cognac, Champagne, or a variety containing one of each style. These are cigar maker Emelio Reyes’ first premium flavored cigars.

Each cigar can be identified by the markings on its aluminum tube, with the flavored cigars featuring a special gold foil trim. These samplers are packaged in 5-to-a-display cartons, and retail at $34.50 for the XO Natural, and $35.88 for both the Champagne and Cognac.

The second offering is the Emilio Reyes Churchill Variety Pack, a 5-cigar sampler containing one 7 x 50 Churchill of Dominican Republic Gold, Don Priamo, Reyes Unidos, Flor de los Reyes, and the box-pressed Traders Reserve. This sampler fills the spectrum from mild to full-bodied, and retails for $23.92.

Eden’s Gate Cigars, Cocoa Beach, Fla., Tel: (410) 988-2790, Fax: (866) 838-5516, Web: www.edensgatecigars.com.


Toraño Tribute 2008, New Line Extensions

Toraño Cigars is launching the Toraño Tribute 2008. Retailing between $8 and $9 each, it will be available in three sizes: Robusto (5 x 50), Churchill (7 x 47), and Torpedo (6 1/2 x 52), and will be limited to 1,000 boxes per size. This designed scarcity comes from the five years required to age this “extra-select” tobacco, says Carlos Toraño, the company’s chairman. A medium-full bodied cigar, it uses tobaccos from Nicaragua’s Estelí and Jalapa regions and a “rich, oily” Brazilian Mata Fina wrapper. Each box comes with a serial number and a brief history of Carlos Toraño Sr.

The company is also introducing a five-cigar sampler of their flagship Exodus cigars packaged in a cedar box. Included are the two original Exodus cigars; two Exodus Silvers, blended in two new shapes - a 5 3/4 x 52 Parejo and a 6 x 60 Perfecto; and a reincarnation of the 7 1/2 x 57 Cuban Salomon, banded like the original Toraño sample blends with a white paper ring and hand-written coded designations of brand and blend.

Finally, three line extensions are being rolled out: the Exodus (Gold) Churchill (6 3/4 x 47), the Toro Gordo (5 1/2 x 55) for the Exodus Silver line, and a new Virtuoso shape, called the Baton, a Cuban-style Lancero (7 1/2 x 38) whose small ring gauge “emphasizes the sweet, spicy character of the wrapper,” sun-grown in Nicaragua, according the manufacturer.

Toraño Cigars, Miami, Fla., Tel: (800) 7-CIGARS, Fax: (305) 661-9083, Web: www.torano.com.


PIO VI Cigars Return to Market, New Limited Distribution Overture Series 1996 Added

Following a successful but protracted legal battle to protect his trademark, Miami-based Alberto J. Medina has brought his PIO VI Classic Line back to market. Production of the Miami-made brand had been suspended during the legal proceedings. Emphasizing balanced blending and eschewing recent trends to create overbearingly strong cigars, Medina has been producing his boutique blend for 12 years in Miami. Only about 1,000 boxes are being produced per month, he says.

“As the company grows, my clients can rest assured that the quality they have grown to expect from PIO VI will remain the same,” says Medina. “It is my goal to maintain the quality and exclusiveness by only offering my brand in a small percentage of stores so it can be enjoyed by a select group of clients.”

In addition, Medina has announced the release of a new cigar line, the PIO VI Overture Series 1996. Commemorating the 1996 launch of the original PIO VI Classic Line, the new blend incorporates Dominican, Nicaraguan, and Brazilian filler and Ecuadoran binder and wrapper. The cigars are individually wrapped in onion paper and cedar box-aged two months. Corona, Torpedo, Robusto, Churchill, and No. 3 sizes are offered, presented in boxes of 25. Only 600 boxes per month will be produced, and one smoke shop per small town or city will be given exclusive retailing rights for the line, or up to three shops in larger cities.

PIO VI Cigars, Miami, Fla., Tel: (786) 286-2211, Fax: (305) 554-1714, Email: sales@piovi.com, Web: www.piovi.com.


Heavenly Cigar Extends Cherub Size to Mojito Madness, Mango-Licious

Heavenly Cigar, Dominican makers of premium flavored cigars, is expanding the company’s popular Cherub (3 1/2 x 26) format with two additional flavors.

Packaged in European-style clamshell tins of ten, Cherub mini-cigars are now available in Heavenly Cigar’s newest flavors, Mojito Madness, which c.e.o Heather L. Phillips describes as a “Caribbean rum-cooler you can smoke,” and Mango-Licious. Both are hand made with long-filler Dominican tobacco and just a hint of flavoring, “as to not overwhelm the tobacco’s subtle flavor and aroma,” says Phillips.

Heavenly is offering the new Cherubs to retailers in 10-tin (100-cigar) disposable displays. Both flavors are also available in Heavenly’s standard Petite (5 x 30) and Corona (5 1/2 x 46) sizes in addition to the mini Cherub size.

Heavenly Cigar Company, Naples, Fla., Toll-Free: (800) 647-8196, Fax: (239) 262-0141, Web: www.heavencigar.com


USSTC to Launch Skoal Straight Pouches

U.S. Smokeless Tobacco Company (USSTC) announced it will be launching Skoal Straight Pouches in August. This product is designed to capitalize on two strong growth trends in the moist smokeless tobacco (MST) category: straight taste profile and portion pack (pouch) form.

“Skoal Straight Pouches represent the first combination of these two growing segments, and we anticipate strong adult consumer demand for this unique item,” said USSTC vice president, marketing, Thano Chaltas. According to the manufacturer, growth of the pouch segment - which has more than doubled in size over the last four years - has been a key contributor to overall MST category growth, with particular appeal among adult smokers who switch to smokeless tobacco.

The launch of Skoal Straight Pouches will have the support of Skoal’s “Welcome to the Brotherhood” national marketing campaign, and will include magazine advertising, point-of-sale materials, sampling programs, pre-packed promotional displays, direct mail, and the age-verified web site, SkoalBrotherhood.com.

U.S. Smokeless Tobacco Company, Stamford, Conn., Tel: (203) 817-3000, Web: www.ustinc.com.


Andiamo SRO, Black Pearl Perla PremiumCigars New from La Perla

La Perla Habana is introducing two new cigars.The Andiamo SRO is the first release of the seven Black Pearl Serie 500 cigars, celebrating Sebastián de Ocampo’s 1509 discovery of the city that would be Havana, Cuba six years later. Each year, Black Pearl will release another cigar, leading up to the 500th anniversary of the official establishment of Havana’s city-hood.

“SRO” refers to select-retailers-only; the Andiamo will only be distributed and sold through full-services physical smoke shops and tobacconists, and retails between $6.50 and $7.50 per cigar. It will be available in three sizes, Robusto (4 3/4 x 52), Toro (6 x 50), and Torpedo (6 1/4 x 52), each of which will use Italian-grown long leaf filler, and is described by the manufacturer as having a “rich spiciness, but still retaining its medium body.”

The Black Pearl Perla costs about $8 or $9 each (presented in white cedar boxes of 20) and will be available in four sizes: Robusto (4 3/4 x 52) Toro (6 x 52), Torpedo (6 1/4 x 52), and “A” (8 1/2 x 52). All use Criollo Habano wrapper and Cuban seed binder. The torpedo’s design is actually based on Cuban Montecristo #2, the “benchmark for torpedos,” says Doug Wood, founder and chairman of Burlwood Group.

La Perla Habana Cigars, Port Hueneme, Calif., Tel: (805) 985-9085, Fax: (805) 985-9086; Web: www.laperlahabana.com.


EO Brands Launches 601 Rewards Program, Rolls out Trabuco Shape

EO Brands (Espinosa Ortega), the distributor of 601 cigars, has created a rewards program modeled after loyalty programs such as those of airlines, hotels, and restaurants. Consumers can save and collect bands from any of the 601 cigars, including the Connecticut, Habano, Maduro, and Oscuro, and obtain rewards ranging from T-shirts and humidors to plasma TVs, with more to come, according to Eddie Ortega. A dedicated website, www.601rewards.com, has been created with full program instructions and redemption details.

Simultaneously, EO Brands has announced it is introducing a new size in its Oscuro line, the Trabuco (6 1/8 x 58). 601 is produced in Estelí, Nicaragua by Pepin Garcia at Tabacalera Cubana.

EO Brands, Sunrise, Fla., Tel: (954) 747-1113; Web: www.eobrands.com.


Topper Launches New Broadleaf Five-Packs

Topper Cigar Company has added a new five-pack to its current line of U.S.-produced Connecticut Broadleaf cigars. Measuring 4 1/2 x 46 and produced with authentic U.S.-grown Connecticut Broadleaf and Dominican filler tobacco, this consistent cigar is available in either a dark or light Connecticut Broadleaf wrapper. These packs come in sets of 10, for a total of 50 cigars per package.

Topper Cigar Co., Inc., Meriden, Conn., Toll-Free: (800) 966-8677, Fax: (860) 620-0736: Email: toppercigar@prodigy.net.


Devil’s Weed from Molina Cigar Co.

The Molina family, which has long been involved in the retail and distribution segments of the premium cigar industry, has launched its very own premium cigar brand - Devil’s Weed, which is made at La Fabrica Don Leoncio, S.A. in the Dominican Republic, headed by second generation cigarmaker Juan Rodriguez and his two brothers.

The Spanish Inquisitors were the first to condemn tobacco not long after its discovery by Christopher Columbus in the New World where it was revered, referring to it instead as the “devil’s weed.” Imprisonment awaited its regular users.

The Devil’s Weed cigar, blended as an “anytime-of-the-day” smoke, is mild to medium in strength, comprised of Dominican filler and binder and an Ecuadoran-grown Connecticut shade wrapper. Six frontmarks are offered: Queen Bess (7 x 48 Churchill, $5.80 suggested retail), Jerez (6 1/4 x 46 belicoso, $5.80), Colón (5 1/4 x 48 doble perfecto, $6.35), Raleigh (5 x 50 robusto, $5.35), Nicot (5 5/8 x 46 corona gorda, $5.55), and 515 (5 5/8 x 43 corona, $4.99). The cigars are presented naked and paper-wrapped (ideal for aging) in solid cedar boxes.

Molina Cigar Co., Pensacola, Fla., Toll-free (866) 966-5462), Fax: (850) 476-2727, Email: sales@molinacigar.com, Web: www.molinacigar.com.


Torpedo Shape Joins Davidoff’s Zino Classic Line

Davidoff of Geneva has added a new shape, the classic Torpedo, to its Zino Classic line. Made with Honduran Jamastran and select Dominican and Ecuadoran tobaccos, the Zino Classic Torpedo (5 x 54) is a medium- to full-bodied cigar “offering a balance of rich and spicy flavors with an aromatic bouquet,” says the manufacturer.

Aimed at the connoisseur, but not out of the price range of the average smoker at $7.80 per stick, the cigar is described as a “complex, harmonious smoking experience” by the manufacturer.

Davidoff of Geneva, Stamford, Conn., Toll-free: (800) 232-8436, Web: www.davidoff.com


La Floridita Limited Edition

Cigar Domain, the wholesale division of Famous Smoke Shop, has partnered with Nestor Plasencia Jr. to create the La Floridita Limited Edition.

Carrying the namesake of one of Hemingway’s haunts - the La Floridita bar in Havana, Cuba - these cigars are made in Plasencia’s factory in Honduras using medium- to full-bodied extra-long-aged Nicaraguan and Mexican long filler tobacco, Indonesian binder, and Brazilian Mata Fina wrapper to produce a “bold, earthy and aromatic smoke laced with sweet and spicy elements on a long finish.”

These cigars are available in three sizes, Churchill (7 x 52), Toro (6 1/4 x 54), and Robusto (5 x 60), and range in price from $80 to $106 for boxes of 20.

Cigar Domain, Easton, Pa., Toll-free: (800) 564-2523, Email: info@cigardomain.com, Web: www.cigardomain.com.


Gurkha Estate Select Vintage Shaggy Now in Connecticut Shade, Maduro

Beach Cigar Group’s latest medium-bodied additions to the Gurkha line are two new line extensions to the Estate Select Vintage Shaggy, which are now offered with Connecticut Shade or maduro wrappers. Like the original Shaggy released last year with different wrappers, these new releases use the same five-year-aged Dominican filler and binder.

“Both feature an extra-smooth and refined flavor,” says Beach’s c.e.o., Kaizad Hansotia. “They sold out repeatedly in 2007, and these two Shaggy cigars will be equally sought-after, thanks to their superior quality, presentation-grade box concept, and accessible pricing.”

The Estate Select Vintage Shaggy is offered in Churchill, toro, torpedo, and 6 x 60 XO, retailing between the $8.50 and $10.00 per cigar. They are presented in basket-woven boxes of 25 with lift-off lids surrounded by a bed of tobacco remnants.

Beach Cigar Group, Miami, Fla., Tel: (305) 593-2254, Fax: (305) 593-2256, Web: www.gurkhacigars.com.


La Unica Launches New Hearty Toro

J.C. Newman is expanding its Dominican-made La Unica Dominican Primeros line with the addition of the maduro-wrapped No. 600, a 6 x 50 toro which is the first La Unica ever to feature a maduro wrapper. The cigar uses Cuban-seed Dominican long filler aged for fullness and flavor that delivers a rich blend with hints of sweetness and fruit, according to the manufacturer, made bolder with the addition of the characteristic spicy-sweet maduro wrapper.

Originally developed by Stanford Newman and Carlos Fuente, Sr., La Unica has been on the market for 20 years.

La Unica No. 600 bears a suggested retail price of $5.25.

J.C. Newman Cigar Co., Tampa, Fla., Toll-Free: (800) 477-1884, Web: www.cigarfamily.com.



SMOKESHOP - June, 2008