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June/July
1999

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Davidoff to Distribute Montero

Davidoff of Geneva announced it is distributing Montero cigars. A Dominican stick, Montero features seven sizes in a natural wrapper, as well as five maduro sizes. The Montero is comprised of a ‘40-30-30' blend, representing the percentages of Dominican filler tobacco that are used: Seco San Vicente from the Canela zone, Ligero Piloto Cubano grown in Navarrete Zona “A”, and Olor from the Delgada region. Binder leaf is grown in the Jacagua region.

The Montero natural is wrapped in a Connecticut seed Ecuadorian wrapper, while the maduro boasts a reddish-black Connecticut broadleaf grown in the U.S. and traditionally processed in the Dominican Republic.

Davidoff of Geneva, 550 West Avenue, Stamford, CT 09902, Tel: (203) 323-5811, Fax: (202) 975-0090. Montero Cigar Company, 8513 Northwest 68th Street, Miami, FL 33166, Tel: (800) 305-3655, Fax: (800) 833-7828.


Cruz Real Offers Retailer Program

In an effort to help retailers move as much product as possible, Mexican-made Cruz Real has devised a thorough retailer partnership program. The program is comprised of two parts: an exchange program, in which Cruz Real will trade three boxes of its Edicion Especial for three boxes of a slow moving brand of premiums, if the retailer offers to buy two boxes of Cruz Real Edicion Especial; as well as an in-store merchandising program.

The latter is made up of five merchandising materials: window sticker, shelftalker, brochure holder, backlight, and Cruz Real 3-packs. These eye-catching materials greatly encourage the consumer to try the best of what Cruz Real has to offer.

Cruz Real is distributed exclusively by Miami Cigar Company.

Miami Cigar Co., 2533 NW 74th Avenue, Miami, FL 33122, Tel: (800) 643-7209, Fax: (305) 599-9114.


Romeo Returns in Full Force
Tabacalera de España is now shipping its Romeo y Julieta 1875, having completed the transfer of production to its own Danlí, Honduras factory. Peter Strauss, director of U.S. operations at Tabacalera International U.S.A., says the blend remains the same: Dominican Olor filler and binder, and an Indonesian wrapper, but quality and aging has improved. Eight shapes are being offered: Exhibition #1 (81/2 x 52), Churchill (7 x 50), Lancero (61/2 x 38), Belicoso (61/2 x 54), Exhibicion #3 (6 x 50), Bully (5 x 50), and the cedar-wrapped Cedro Deluxe #1 (61/2 x 44) and Cedro Deluxe #2 (51/2 x 44).

Havatampa, Inc.: Tel: (800) 247-6653.


Go Figurado! Carlos III's Stylish Sticks
In this age of martinis, swing music, and other nods to the past, Carlos III Cigars has manufactured a stylish figurado that conjures up images of earlier times. They've hand-sculpted a line of classic figurado shapes, with a blend of Nicaraguan, Honduran, Mexican, and domestic tobaccos.

First up for Carlos III was the Poderoso, at 7 x 30/60, and then the fuller-bodied Cubanito, at 5 x 30/50. Newly introduced are the El Perfecto Cubano, the Classico, the Huevo de Cuba, and the Parejos, all in the compelling figurado shape.

Named after founder Carleton Edgar Mott III, the Vegas-based company was started up by he and a few other long-time industry veterans.

Carlos III, 5055 S. Lindell Rd, #2002, Las Vegas, NV 89118, Tel: (702) 368-0551, Fax: (702) 368-0551.


New Blends From La Plata

La Plata Cigar Company has unveiled two new lines of cigars, the Purple Banded Premium Bundles, and the 50th Anniversary Series. The Purple Bands come in two sizes: the mild- to medium-body La Plata petite perfecto measures 4 x 48 and is wrapped in a sumatra leaf, and the rich, full-bodied torpedo maduro measures 6 x 52 and is also available in Connecticut shade. Both of the bundle blends feature Dominican filler.

The 50th Anniversario Series features a 6 x 52 torpedo, with a Dominican and Indonesia blend and Dominican wrapper.

La Plata Cigar Company, 1026 S. Grand Avenue, Los Angeles, CA 90015, Tel: (213) 747-8010, Fax: (213) 747-1220.


A 150th Anniversary El Rey del Mundo
In honor of the 150th anniversary of the El Rey del Mundo, Honduras American Tobacco has released an 1848 Anniversary Edition. Made in Danlí, Honduras for 800-JR Cigar, the cedar wrapped 1848 Anniversary El Rey del Mundo is offered in a single shape:71/2 x 54, and wrapped in a Ecuadorian-grown Sumatra seed wrapper. It is sold in groups of 48 cigars in a re-usable humidor, with humidification device and a hydrometer. Suggested suggested retail, $200. Only 1,400 humidors with the cigars are available for sale.


American Spirit Adds Zipper Pouch to RYO

Natural American Spirit proudly introduced the first - and only - roll-your-own tobacco packaged in a resealable zipper pouch. Featuring a zip-seal closure, it's designed to lock in the natural freshness of Natural American Spirit's additive-free, natural tobacco products.

Original Blend, Organic Blend, and Pow-Wow Blend all come in the new 40-gram resealable pouch. Additionally, all three blends are now sold in convenient 6-pouch boxes. The first two are packaged with 50 Rizla rolling papers, at no extra charge.

Natural American Spirit, PO Box 25140, Santa Fe, NM, 87504, Tel: (800) 982-7454, Fax: (505) 982-0156.


Grande de España, New Maduro from Atlantic

Atlantic Cigar Company of Miami Beach introduces a new Maduro line from the Dominican Republic. Known as the Grande De España, the cigar features long filler tobacco and a Connecticut Maduro wrapper, and comes in a 61/2 x 50 toro size. It is described as a “pleasant, full-bodied smoke.” Suggested retail is $30 for a box of 25.

Atlantic Cigar Company, 2008 Alton Road, Miami Beach, FL 33139, Tel: (305) 534-7077, Fax: (305) 534-6772.




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