logo
















logo

logo

logo

logo

logo

logo
Sept/Oct
2002

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Treasurer Luxury White, More Affordable Luxury Cigarette from Chancellor Tobacco

Chancellor Tobacco Co., which introduced the $20-per-pack Treasurer cigarette brand in 1999, is launching a more affordable super-premium cigarette brand, Treasurer Luxury White, to compete in the super premium segment of the mainstream cigarette markets worldwide. The move is aimed at appealing to a wider range of elite smokers, since the original Treasurer has a limited volume market due to its ultra-premium positioning.

The new 84mm brand features a chemical-free blend of premium Virginia tobaccos in keeping with the traditional Treasurer brand but at a more affordable price. Luxury White features white tipping and filter paper and are packaged in glossy, European-style boxboard packs. Domed cardboard shoulder boxes feature simple but contemporary Treasurer branding while displaying five packages. A special point of sale 100-pack card display is also offered.

With Treasurer Luxury White, which is rat