First Franchise Unit for 7 Valleys Custom Blends

CAMP HILL, PA - 7 Valleys Custom Blends, a York, Pa.-based retailer of all-natural bulk tobacco, has opened its first franchise unit. The grand opening of the store in Camp Hill, Penn., a suburb of Harrisburg, was held on August 4.

"After 13 years of serving a loyal and growing customer base in York and the surrounding area we're thrilled to make 7 Valleys Custom Blends products available in a new market," said company founder and president, Mark Tucci,.

7 Valleys Custom Blends is the first bulk tobacco concept to franchise. Mark Tucci thinks that the timing is just right to launch an aggressive expansion program. "Smokers are already paying extravagant amounts for cigarettes," states Tucci. "When smokers see how much they can save...we're confident that many of them will become our customers."

The stores specialize in full range of merchandise for roll-your-own and make-your-own cigarette customers, stocking 49 custom blends of fresh chemical- and additive-free tobacco. Each blend has its own unique flavor derived from different combinations of premium U.S. and imported tobaccos. The stores also stock pipe tobacco, cigars, rolling papers, machines, and other supplies as well as a new line of 7 Valleys Custom Blends coffee. Associates can help shoppers to match coffee blends with their favorite tobacco blends.

Camp Hill franchisee partners Sean Concannon and Richard Agolia were both former customers of the York Store. The opening of the first franchise unit in Camp Hill also marked the introduction of a new store format. Designed in collaboration with F.C. Dadson, the store features contemporary styling and a layout that is intended to be shopper-friendly. The design is the prototype for future 7 Valleys Custom Blends stores. The York store has incorporated new shelves, cabinets and display cases to reflect the new scheme.

Sean Kelly, president of IdeaFarm, a leading franchise marketing and brand development firm, says the company has effectively identified its niche market, developing products and category knowledge that "customers sincerely appreciate."

"This is the type of franchise that allows owners to develop a truly unique bond with their clients," he adds.

A second franchised unit is scheduled to open in Lancaster, Pa. in October. "As we are joined by more franchise partners the awareness of 7 Valleys Custom Blends will build and the benefits of the roll-your-own approach to cigarettes will become more apparent," says Tucci. Franchise information is available at www.customblends.com


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  • SMOKESHOP - August, 2006