TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS
Cigars of The Century Humidor Promo
General Cigar and Villazon are wrapping up the year - and the century - in style
with a promotional package designed to impact revenue. The Cigars of the Century
are a mix of Villazon’s four top-of-the-line cigars: Macanudo Baron, Partagas
Almirante, Punch Deluxe Windsor, and Hoyo Excalibur #3 Maduro - 20 cigars in all
- packaged together in it’s own humidor.
Selling tips include holiday gifts, holiday and year 2000 parties, a
starter humidor for new smokers, or a backup humidor for a second location.
A merchandising counter card designed to increase interest is available;
suggested retail $140.
Villazon & Co., Inc., 25 Park Way, Upper Saddle River, NJ 07458, Tel: (201) 934-
9440, Fax: (201) 934-5545
Baccarat Adds Casino Selection
Ihe venerable Baccarat line of premium cigars, hand rolled in Danlí, Honduras by
Tobacco Rancho Jamastran, has added the Casino Selection. Featuring a Cameroon
wrapper and Honduran-grown filler and binder leaf, the line is offered in five
shapes: lonsdale (7 x 44), belicosos (6 x 54), robusto (5 x 50), toro (6 x 50),
and corona (5 1/2 x 42).
Caribe Imported Cigar Co., 2201 S.W. 1st St., Miami, FL
33135, Tel: (800) 367-0782, Fax: (800) 264-8567.
Universal Cigar Ships Long-Delayed X XO
Universal Cigar Co., manufacturer of Hoja Cubana Cigars, has begun to release
the long awaited XXO line, a series that was originally slated for release last
year. The XXO maduro will be released first, with the natural line being re-
released next year.
The new cigars will carry two names, Tony Borhani of Bahia cigars, and
Hoja Cubana, which produces the Hoja Yellowband, Hoja 1965, and Perfecto Serie
lines. The XXO line will retail between $6.00 and $9.00, and comes in four
sizes: Serie R, Epicure, Short Belicoso, and Belicoso Fino. Shipments will first
arrive at limited West Coast accounts and then move to the East Coast.
The XXO natural line never made it to retailers last year because the
first shipment was seized buy U.S. Customs, which thought the cigars were of
Cuban origin due to their labeling. According to Universal Cigar Co., the cigars
were destroyed due to improper storage, while a subsequent shipment was damaged
as a result of hurricane Mitch.
Universal Cigar Company, 245 East Olive Ave., Burbank, CA 91502, Tel: (818) 557-8705
Fuente & Newman adds A. Fuente Coffee
Fuente & Newman is now distributing coffee and coffee-related products bearing
the Fuente name, including A. Fuente Estate Coffee and A. Fuente Family Blend.
The coffee, the idea for which was dreamed up by Smoke Rings, features the
familiar Fuente artwork, which cigar lovers will recognize right away.
“We’re very excited about this fine new line,” stated Eric Newman,
president of Fuente & Newman Premium Cigars. “It is a natural extension of our
cigar and accessories business. The products fit the cigar lover’s lifestyle and
represent another profit opportunity for our customers.”
Fuente announced it will donate proceeds from the coffee to the St. Jude
Children’s Research Hospital in Memphis, Tenn.
Fuente & Newman, P.O. Box 76219, Tampa, FL 33605, Tel: (800) 477-1884, Fax:
Perique Cigars Branching Out
Vintage Perique cigars were introduced to the southeastern U.S. in December of
1997. As production increases, the rest of the country is finding out for
themselves what the south is saying about Vintage Perique cigars.
Manufactured by Big River Trading Company, Perique has a short but
colorful history. Originally grown by Native Americans in south Louisiana,
Perique tobacco has traditionally been used in pipe blends to add flavor and
body. Aided by the expertise of Santiago Cigar Co.’s Elie Haddad, Big River has
now made Perique tobacco available in a cigar.
Big River Trading Company, 6101 Bellaire Drive, New Orleans, LA 70124, Tel:
(504) 486-6561, Fax: (504) 486-3837.
Smoke Rings to Distribute Pheasant
Smoke Rings, the Pittsburgh-based cigar accessories company, has become the
first outside national distributor for Pheasant leather cigar accessories. Owned
by Niche Resources, Pheasant is a popular maker of leather cigar accessories,
which are known for their durability, quality, and fine craftsmanship.
Commented Smoke Rings president Tom Smith, “The Pheasant brand is well-
known to our customers, and we’re proud to add such a fine name line to our
growing stable of products.”
Smoke Rings, 2419 Smallman Street, Pittsburgh, PA 15222, Tel: (800) 261-0160.
Cupido Turns Black Bull Loose
Since 1996, Cupido Cigars has introduced just one new superpremium cigar at each
year’s RTDA convention. The company again unveiled an all-new cigar for RTDA
1999, but breaks precedent, with two new innovations.
The new Toro Negro (Black Bull) is Cupido’s first maduro cigar, as well as
its first puro - made entirely of Nicaraguan tobacco. Like all three previous
cigar releases, it comes in only one size - 5 1/2 x 52, in this case.
“Our new Toro Negro cigar continues in the Cupido tradition,” says
marketing director Yossi Kviatkovsky. “It has a super-smooth, creamy taste, and
the great finish that characterizes Cupido cigars.”
The cigar’s filler is a blend of Cuban-seed, extra-select long-leaf
tobacco from Nicaragua’s Esteli and Jalapa Valleys. It is from the 1996 cutting,
and combines rich ligero, as well as viso and seco tobaccos. The binder is also
The wrapper is Nicara-guan-grown Habana 2000, the new strain of Cuban-seed
leaf. “This is the first time we have used anything other than an Indonesian
wrapper,” notes Kviatkovsky, “because this leaf is the first we feel is true to
what a maduro cigar should be. We ferment the wrapper not just once, but twice,
to give it an extra level of refinement.”
The wrapper’s rich maduro complexion is achieved naturally, rather than by
steaming, cooking, or artificially colored. “It has a naturally sweet taste all
the way past the band - another Cupido hallmark - without turning acidic or
bitter,” says Kviatkovsky.
The limited crop has capped production of the Toro Negro to 49,000 boxes
of 24 cigars each. Each all-Spanish cedar box is numbered to maintain
traceability for quality assurance, and to enhance collectibility by cigar
lovers. Suggested retail for the Toro Negro is $195 per box, with dealer pricing
set at $97.50. Cupido will provide dealer support with extensive advertising and
the inventive in-store promotions for which it is known.
Cupido Cigars, 3554 Business Park Dr., Suite E, Costa Mesa, CA 92626, Tel: (888)
CUPIDO1, Fax: (714) 435-0118.
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