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Dec./Jan
2001/2002

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Treasurer Grand Robusto by Chancellor Tobacco Ltd.

G.A. Andron, Deer Park, N.Y., has launched Chancellor Tobacco's Dominican-made Treasurer Grand Robusto Luxury cigar to complement their existing Treasurer luxury cigarette sales. The cigars, described as "extreme indulgence," retail at $28 per cigar or $600 for the personal five tube humidor.

Treasurer Grand Robustos measure 5 inches by 50 ring gauge, and are hand rolled by top torecadors in the Tamboril region of the Dominican Republic, utilizing aged Dominican long filler, a premium Cameroon wrapper leaf used as a binder, and a top-quality Cuban-seed Caribbean wrapper. All tobaccos are selected by master blender Andrew Noakes. According to Chancellor, Treasurer is the only cigar made with two premium wrappers.

After aging, the cigars are shipped to Holland, color sorted, and sealed in a mini crystal humidor - glass and aluminum tubes with cedar liner, cork, and sponge. The cigars are packaged in 5- or 10-tube personal humidors, which are hand crafted from presentation-grade walnut. The units include a matching torch lighter and punch cutter, and the writing on the 10-tube humidor is in sterling silver. Retailers may also purchase silver foil cardboard 10 tube boxes for single tube sales.

There is also a Maduro-wrapped robusto currently in production for later release. Chancellor also plans to release two additional sizes in two variations.

G. A. Andron & Co., Inc., 89 North Industry Court, Deer Park, NY 11729, Tel: (631) 243-4200, Fax: (631) 243-4235.


Kretek International Named Exclusive Djarum Importer

Kretek International, Moorepark, Calif., has been named the exclusive importer of all Djarum clove cigarettes in the United States and Canada, effective November 1st.

Produced in Indonesian by P.T. Djarum, Djarum clove cigarettes are the number one selling clove cigarettes in the United States. They consist of a blend of 60% Virginia tobacco and 40% sweet clove.

Pre-packed displays and a full line of P.O.S. materials are available. Brands include Djarum Special, Black, Bali Hai, Splash, Super, and Lights. Kretek International, Inc., 5069 Maureen Lane, Moorpark, CA 93021-7127, Tel: (805) 531-8888, Fax: (805) 531-8899.


Domaine Avo adds Three New Shapes

The Domaine Avo cigar series has been expanded by three new classic formats appreciated by aficionados. New to the line are the Domaine Avo 40 (6 x 52 torpedo); the Domaine Avo 50 (5 15/16 x 54 perfecto); and Domaine Avo 60 (5 x 43 corona).

The filler and binder tobaccos for these new formats - a blend of San Vicente tobaccos - originate from the finca belonging to jazz musician Avo Uvezian. The sun-grown Ecuadorian wrappers were grown especially for this series. They are fermented a second time in the Dominican Republic to reach full maturity.

All three shapes are offered in stylish purple cedar slide-top boxes of 25. The Domaine Avo 40 and 50 are also offered in paperboard pocket-packs of 4; the Domaine Avo 60 in paperboard pocket-packs of 5.

Also newly available are two assortments packaged in the stylish and familiar Avo slide-open pack. The Domaine Avo Clasicos assortment contains one cigar each of the Domaine Avo 10 (robusto), 30 (churchill), and 60 (corona). The Domaine Avo Figurados assortment contains one cigar each of the Domaine Avo 20 (small perfecto), 40 (torpedo), and 50 (perfecto).

Davidoff of Geneva (CT), Inc., 550 West Avenue, Stamford, CT 06902, Tel: (203) 323-5811, Fax: (203) 975-0090.


Cusano Corojo Offers POS Support

Dom Rey Cigar, Ltd. is offering retailers a full line of point-of-sale support for its Cusano Corojo Dominican-made cigars.

The program includes a glossy 17 x 24 inch poster printed on heavy stock featuring three of the Cusano Corojo shapes and the ProCigar Certified emblem. A separate shelf talker explains the origin of the Cusano Corojo wrapper, and an informational take-along brochure is also available.

The Cusano Corojo is made with a sun-grown, 1996 Vintage Cuban Corojo wrapper from Ecuador and a potent blend of Dominican filler and binder.

Dom Rey Cigar, Ltd, 2447 57th Street, Sarasota, FL 34243, Toll-free: (800) 347-1921, Tel: (941) 360-8200.


Old Port Cigar Company to Market Aromatic Products

The Old Port Cigar Company announced the Canadian market debut of two new products - Old Port Aromatic cigarillos and Colt Aromatic cigars. The two products have a sweet aroma.

Like the classic rum and wine-dipped Old Port and Colts - the type of cigars that Old Port was the first to market on a broad scale in Canada - the new products are composed of the highest quality tobacco blend from a number of countries, including the Dominican Republic and Indonesia. Old Port Aromatic is available in packs of five and 50, while Colt Aromatic can be obtained in packs of eight and 50.

André Blais, the director of marketing for the Old Port Cigar Company, said the creation of the two new products addresses a need expressed by consumers.

The introduction of the new brands also consolidates the company's position as the industry leader, with its current brands comprising 52% of the Canadian market. "After neglecting cigars for several years, Canadian consumers have re-discovered the exquisite pleasure and the unequaled sense of relaxation that comes from a fine cigar," said Maurice Bédard, the company's general manager. "Cigar sales in Canada have been on the upswing since 1995, with sales increasing by 13% between 1995 and 1999."

Along with the introduction of these two products, the Old Port Cigar Company is currently bringing out new packaging for all of its Old Port and Colts products. "That's only the beginning," said Bédard. "We are planning other initiatives over the next few months to better serve our Canadian consumers."

Old Port Cigar Co., 1010, de Sérigny Street, Suite 710, Longueuil, Quebec J4K 5G7, Canada, Tel: (450) 677-1807, Fax: (450) 677-5651.


Astral Talanga Valley Selection Available in Limited Quantities

U.S. Cigar Sales, Inc. has begun distributing its latest release, Astral Talanga Valley Selection, to select tobacconists nationwide.

Astral Talanga Valley Selection features a natural maduro wrapper leaf from U.S. Cigar Sales' exclusive Talanga Cuban hybrid tobacco. This variety was developed and grown by Ramon Fuego, a Cuban expatriate hired to run the company farm in the Talanga Valley of Honduras. The wrapper itself comes from the corona, or uppermost priming, of the Talanga Cubano tobacco plant.

"Traditionally, the corona was the only source of maduro wrapper leaf," explains Larry Palombo, president of U.S. Cigar Sales. "At some point, manufacturers began exploring artificial processes for creating maduro wrapper. These processes, while effective at darkening the leaves, had the negative effect of reducing the character of the tobacco. Because Astral Talango Valley Selection is a natural maduro, it is full of character and unique flavors."

The dark, oily Talango Cubano corona wrapper leaves - which have been aged for a full 12 months - have a heavy texture and reddish hues. Combined with a San Andres binder from Mexico and fillers from the Dominican Republic, Brazil, and Nicaragua, these cigars are for those seeking fuller body and heavier flavor.

"Since we are using only the uppermost priming for this cigar," notes Palombo, "the quantities of wrapper available are relatively few. We have enough to produce a very limited supply of cigars over the next 12 months."

Square-pressed and available in a Robusto (5 x 50), Toro (6 x 50), Pyramid (6 x 52), and Churchill (7 x 48) shape, the manufacturer's suggested retail prices range from $4.95 to $5.95. The line is packaged in boxes featuring glossy black labels, gold accents and logo, and a full color illustration of a vista from the company's farm in the Talanga Valley of Honduras.

U.S. Cigar Sales, Inc., 6904 Parke East Boulevard, Tampa, FL 33610, Tel: (813) 626-6663, Fax: (813) 626-8322.



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