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December
2003

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Three Tastes of Macanudo Returns with New Mac Robust

For the fourth consecutive year of the "Three Tastes of Macanudo" sampler pack promo - which contains three full-size cigars - General Cigar has included the recently re-blended, stronger tasting Macanudo Robust cigar.

Consumers can purchase the convenient three-pack for the price of two Macanudo cigars. It contains one Macanudo Cafe, one Macanudo Maduro, and one free Macanudo Robust, all in the Hyde Park frontmark (5 1/2 x 49). The sampler packs bear a suggested retail price of $10.70.

General Cigar Co., Inc., New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800.


Sweet & Small Cigars from Music City Marketing

Music City Marketing is introducing a new size into its low cost/high value line of cigar seconds. In addition to the very popular Churchill and Robusto Seconds, Music City is now distributing a new line of Cigarillo Sweet Seconds.

The Cigarillo Sweets have a natural touch of sweetness and are available in a Maduro or Natural wrapper. A box of 50 is offered at the wholesale price of $17.50. Seconds are also available in Robusto and Churchill sizes with Light Natural, Candela Green and dark Maduro wrappers. The 50-count box of Robustos wholesales for $30.75; the Churchills are $35.35 per box.

Music City Marketing, Inc., Nashville, TN., Tel: (615) 331-8041, Fax: (615) 832-0785.


El Rico Habano Now Offered in Maduro

Cigarmaster Ernesto Perez-Carrillo has followed up his popular, full-bodied El Rico Habano collection with a maduro version, which made its retail debut in September 2003. True to its roots, El Rico Habano Maduro features the same Nicaraguan long filler and Nicaraguan binder as its natural wrapper counterpart, lending it a familiar spiciness, while the Connecticut broadleaf wrapper provides the more mellow finish associated with maduros.

In response to consumer preferences, Perez-Carrillo has created three new large-ring-gauge frontmarks for El Rico Habano Maduro, not available in the previously existing line: Gran Habano Deluxe (7 x 54); Rico Club (5 x 54); and Torpedo (6 x 54). Retail prices range from $131. 25 to $150 for a box of 25 cigars, or $5.25 to $6.00 per stick.

El Credito, Inc., New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800.


Zig Zag Debuts Premium Cigarettes

North Atlantic Cigarette Company, Inc. (NACC) has introduced Zig-Zag Premium Cigarettes. The premium, all-natural tobacco cigarette, available in king-size Full-Flavor and king-size Light box styles, will be initially offered to retailers in Miami, Dallas, Los Angeles, and Seattle, as well as through specialty tobacco stores and smoke shops nationwide.

"Our market research indicates that Zig-Zag Premium Cigarettes will appeal to those adult smokers seeking a trusted tobacco brand name as an alternative to their current premium brand," said David Brunson, president of North Atlantic Trading Company, Inc. (NATC), the holding company for NACC.

Retail support will include sales and merchandising teams, point-of-sale material, consumer advertising and marketing initiatives, and a product sampling program in age-restricted bars, clubs, and related venues.

North Atlantic Cigarette Company, Inc., Louisville, KY, Toll-free: (888) 235-0921.


New Home Run RYO/MYO Tobacco

Music City Marketing is now offering a new exclusive tobacco for the fast-growing roll-your-own cigarette market. Home Run, a premium RYO/MYO tobacco, is a great buy for tube systems or regular rollers. It comes packaged in a 1-pound resealable bag and is available in regular or light blends. With rising cigarette costs, more people are discovering the economic advantages of RYO cigarettes, notes the distributor.

Music City Marketing, Inc., Nashville, Tenn., Tel: (615) 331-8041, Web: www.musiccitymarketing.com.


Hoyo de Monterrey Seleccion del Arte

The limited edition Hoyo de Monterrey's Seleccion del Arte from Villazon & Co. is a tribute to the culture of Honduras, where Hoyos are made. The "Hoyo Folk Art Series" feature an exclusive, dark Honduran Havana seed wrapper, an Ecuadorian Sumatra binder, and a blend of Honduran, Nicaraguan, and Dominican filler tobaccos, tailored for expert cigar smokers. Each cedar, one-of-a-kind Hoyo de Monterrey Seleccion del Arte box features colorful depictions of Honduran people or landscapes, hand painted and signed by a Honduran folk artist. Three, double-banded frontmarks were released: Iglesias (6 1/8 x 50) and Musico (6 x 48) - packaged in 35-count boxes - and Campo (4 x 50), in a 40 count box. Suggested retail prices are $4 to $5.25 per cigar, or $160 to $183.75 per box.

Villazon & Co., Inc., New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800.


Arango to Distribute Major Mass Market Cigar Brands

Arango Cigar Co. has agreed to distribute several popular-priced cigar brands including Phillies, White Owl, and King Edward into the broad mass market category. The brands are produced by leading popular-priced manufacturers, including Altadis, U.S.A., Swedish Match North America, and Swisher International, Inc.

The target market consists of cigarette and tobacco outlets - a rapidly growing segment of the industry - as well as drug and convenience stores, liquor stores, and other retailers.

"Smaller chains and individual retailers have been buying premium tobacco products from us for some time," said Arango's president, Michael Gold. "These customers are attracted by our personal service, large selection, and fast response. We are now becoming more ambitious in the market, and therefore have acquired these top-selling brands." Nearly 95% of all cigars fall into the mass-market category, notes Gold.

Arango Cigar Company, Northbrook, Ill., Toll-Free: (800) 222-4427, Fax: (847) 480-1221.


CAO Extends Criollo Line with Bomba Size

CAO has announced a new size in the CAO Criollo line. The Bomba is the fifth shape in the line, and measures 6 x 50.

"Bomba is a direct response to the popularity that our Criollo line has enjoyed since its introduction last year," said CAO president and founder, Cano Ozgener. "It is no secret that the Corona Gorda is one of the most popular sizes in cigars today, and the Bomba not only fulfills that niche, but is a marvelous augmentation to the rest of the line as well."

CAO International, Inc., Nashville, Tenn., Tel: (615) 352-0587, Fax: (615) 353-0610, Web: www.caointernational.com.


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